A business card is very vital in any business or company. It is the easiest and cheapest medium of advertising a business or company.Any company that is serious in building a good customer base has to make a very good, eye catching and message conveying business card. So this article would cover some issues such as, importance of a business card, features of a good business card. Factors to consider when choosing a business card paper and different types of business cards:
Importance Of A Business card to a company:
As mentioned before, it is the easiest form of advertising,It does not require much processes, just handing it out to people in your line of business.
It is also the cheapest so far
It helps you build Your network of clients so fast.
Features of A good Business Cards or stock cards:
These are the vital features a Business card or what a business card should contain
The company’s name
The list of goods and services the company is offering
Company’s contact address
Company’s contact information such as the phone number, email address, social network handle
The name of the card holder an His or Her position in the company.
Some General Factors to consider when choosing a Business card paper:
The Thickness of the card stock or paper type: The thickness of the paper matters, and the thickness is measured in micrometer. A good business card should have at least 0.15 micrometer inch size.
The Type of Finish A stock paper has: This is the next important factor to consider when choosing a Business card paper. Would the paper have a glossy finish which is highly and retains details without saturating the surface. and , or smooth finish, textured finish,or rough finishing?. These factors should be considered.
Also put into consideration the type of printer that would be used for the printing job. Not all printers are compatible with every type of paper. For instance, an Inkjet printers is not very compatible on matte papers.
Different types of Business card papers or Stock cards and there major use:
Glossy card stock: A glossy stock card has a type of coating ,that gives it a shiny finish. And the shiny finish reflect bright colors more. So this type of stock paper is better used on a business cards that have pictures and images. The glossy finish helps to project the images on the business card, so it is advised that the images on the business should project more information about the company. One good advantage of this kind of stock card is that , the glossy finish protects the card,and makes it last longer. while the con of this type of stock card is that, you can’t write on top of the card, it wouldn’t reflect.
Matte card stock: This type of card stock has a silky and smooth type of surface. But is is not as shiny as the Glossy card stock.Matte cards come in different ranges of colors but the most popular is the white color. And advantage is that, you can easily write on top of the card, in case the company makes any changes in their address ,phone number etc. But it doesn’t last as long as the Glossy stock card.
Textured Card stock:This comes in both the Glossy and matte card stocks. This type of card stock makes a business card unique and stand out. The textured stock cards, have patterns impressed into them, which gives it, it’s unique form. The glossy textured card stock has the same advantage as the normal glossy card stock, it has a shiny finish that protects it, and makes it last longer. While the matte textured card stock can be written on.
The Regular card stock: This is the cheapest and the most common type of business card that can be seen anywhere. It comes with no unique design or peculiar finish. Its just an ordinary stock card, that just portrays the information on the business card.
In all, this article has covered what a business card is all about, the uses or importance of a business card, features that a business card should have, what to look out for when choosing a business card and different types of business cards. This should go a long way in helping you to make a choice for a card stock. For more ideas go to this printers website.